Tina Shen- Film & Economics -2020

I paired Handel’s Hallelujah Chorus with a Carlton Draught commercial because both pieces use a form of theatrical expression to deliver its message to the audience. With the sheer number of people involved in the two pieces, both Handel and Carlton Draught create an awe-inspiring spectacle that draw the audience into its narrative. The two-minute commercial costs about $9 million which also inevitably reminds us of the lavish architectural style during the Baroque period.